I hope you are finding some joy in your day and staying hydrated.
Let’s continue the conversation about the importance of positioning.
When I introduced this season of my podcast, She Moves Different, it was not just a theme I thought sounded good. It was a response to what I have been seeing and feeling in real time, and if you are paying attention, you can feel it too.
Something is shifting.
Women are not just asking what’s next anymore. They are quietly trying to figure out what happens when the systems they rely on no longer feel stable or even available. We are watching it play out. Hundreds of thousands were pushed out of the workforce, grants were cut, and opportunities that once felt like a given now feel uncertain at best. And in the middle of all of that, you are still sitting with what you know, what you carry, and what you are trying to build.
So the question becomes, how do you reach the people who need what you have when the old ways of doing that are no longer working?
Most people will say visibility.
I don’t think that’s the real answer.
Because being seen without being positioned does not actually move anything. It might get attention for a moment, but it does not build anything you can stand on.
This is about strategy.
And this is where I want you to think differently.
Podcasting is not what it used to be. It is no longer just a space to talk or share opinions. It is sitting right alongside traditional media now, shaping how people are understood, how they are invited into rooms, and how opportunities are created over time. And yet, when you really look at it, the number of women who are building in this space with intention is still incredibly small, especially when you narrow it down to women who actually have depth, experience, and something real to say.
That is not a limitation.
That is an opening.
And if you look at who is moving in that direction, it starts to make sense. Michelle Obama is not podcasting because she needs to be seen. Emma Grede is not podcasting because she wants attention. They understand positioning. They understand that when you own your voice in a structured way, it creates something that extends far beyond the platform itself.
That is the part most people are missing.
Rethink Podcasting is not about starting a show just to say you have one. It is about developing your position first, understanding what you are building, and then using the platform to support that in a way that actually creates opportunity over time.
Because in this moment, moving differently is not optional.
It is necessary.
If this has been sitting in the back of your mind, then don’t brush it off. Take it seriously.
